I Wake Up Screening - What To Do Once You´ve Made That Movie
Review by Willard Manus
it's mostly aimed at independent filmmakers who have just made their first
feature and are wondering how they can get it noticed and distributed,
I WAKE UP SCREENING can be read profitably by anyone interested in movies,
if only because it has been co-written by critic John Anderson and publicist
Laura Kim, who know the business from the inside.
Anderson and Kim offer twelve chapters packed with practical advice keyed to succeeding via the film-festival route--how to put together the right team, deal with the media, find a lawyer, win friends and influence people, etc. Equally informative--and entertaining--are the "case-study" interviews with the marketeers who put together the PR campaigns that turned such unknown, low-budget films as Kissing Jessica Stein, The Brothers McMullen, Mulholland Drive and Gods and Monsters into profitable releases.
Producers rep Jeff Dowd (the model for the Jeff Bridges character, The Duke, in The Big Lebowski), is quick to point out just how tough it is to achieve commercial success with an independent film. "A general estimation is that there are about 5,000 films out there right now that are not going to get a release of any kind, whatsoever," he said. "They're not going to get theatrical. They're not going to get video. They're not even going to get on cable. They're not going to get a DVD release, they're not going to get on NetFlix, and they're not going to get foreign."
Estimate each film as a $100,000 shot, Dowd added, and what you're looking at is a total of five billion dollars. "That's a lot of money to fall off the planet."
(Billboard Books, 224 pages, $18.95 ppbk)